The purpose of running a business-to-business (B2B) pay-per-click (PPC) campaign is to capture leads with the aim of guiding them through the buyer’s journey. Whether you’re selling a B2B product or offering a service, paid search marketing has proven to be a profitable channel for companies to drive more business online. However, as more companies Read more …
As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …
Is your website not showing up in the search results for your target keyword phrases? Get the insights you need to create a results-driven SEO strategy, and optimise your site for enhanced performance. Simply fill in the form below and get a FREE, no-obligation website audit in just a few minutes! Why is it Important Read more …
A meta description tag forms part of a website’s metadata that search engines read. A meta description is a short summary of what a particular page is about. It is displayed in search engine results pages (SERPs) below the slug (URL of the page) and page title. Meta descriptions play a big part in click-through Read more …
Search intent describes the purpose of an online search. It could be information based, transaction based, or someone could be searching for a particular website. Search engines like Google are constantly updating their algorithms to rank pages that provide the most relevant information according users’ search intent. Semantic search has evolved. This means that search Read more …
So how do you go about creating search-engine-optimised content for YMYL pages? Here are a number of tips that can be helpful when writing SEO copy for YMYL websites: Skip to the Relevant Section Create high-quality content Write for your audience Write on subjects you have knowledge of Build your site’s E-A-T Boost your content Read more …
As the number one search engine in the world, Google outranks its competitors by miles. To offer users the best experience, Google is constantly making tweaks to its algorithm. Most of the time, these updates are too small to notice. But, every now and then, Google introduces a fundamental algorithm update that disrupts the way Read more …
Linking your Google Analytics to your Google Ads account allows you to get a bigger picture of your customer life cycle. Using the combined data of two tools, you can see how users interact with your PPC ads (ad impressions and clicks) to how they finally complete the goals on your site (for example, consuming Read more …
Conducting a comprehensive SEO website audit can be a daunting undertaking for any business or rookie SEO enthusiast. But that’s why we’re here.
SEO Keyword Analysis involves finding and analysing search terms that people enter into search engines and then using that data to improve a website’s page ranking, traffic and conversion for the identified term.