SEM Glossary

The B2B Marketing Funnel

B2B Marketing Funnel

As a business, it’s important to apply strategy to effectively grow your customer base. That’s where the B2B marketing funnel comes in. When you understand your target audience’s motives and behaviours within each phase of the marketing funnel, it’s easier to match their needs with the content shown. In this article, we will learn more Read more …

Google Multitask Unified Model (MUM)

Google Multitask Unified Model (MUM)

Google’s Multitask Unified Model (MUM) is an AI-powered algorithm that uses machine learning to deliver better search results to complex, nuanced queries. Introduced in May 2021 during the Google IO Conference, it is one of the biggest updates Google has launched to date. It’s expected to revolutionise the way Google understands information and delivers search Read more …

Search Intent

Search Intent

SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …

FLoC Federated Learning of Cohorts

FLoC - Federated Learning of Cohorts

Brands have been using third-party cookies for years. They’re used to track website visitors and collect data in order to target ads to the right audiences. But with a growing awareness of privacy, search engines like Google have been developing alternative ways to target ads effectively. This, whilst still preserving users’ privacy. This is where Read more …

What is E-A-T and How does It Affect Organic Search Rankings?

What is E-A-T

E-A-T (Expertise, Authoritativeness and Trustworthiness) have been an important SEO factor for years now. However, Google has since increased the weighting it gives to E-A-T-related signals in the organic ranking of pages. If you want to improve your website’s E-A-T and increase your organic traffic, get in touch with us. Skip to the Relevant Section Read more …

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) signals have been the focus of several Google algorithm updates — including the infamous 2018 Medic update. This update was a push from Google to help improve the identification of high-authority sites with expert content. Google scrutinises the content of YMYL pages even more than other pages, since YMYL Read more …

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP)

These days, 60-70% of online searches occur on a mobile device (mobile phone or tablet) and that number is only expected to increase. It therefore goes without saying that Mobile SEO is of cardinal importance in making sure your website ranks well. One way of optimising your website for mobile users is using Accelerated Mobile Read more …

Conversion Rate Optimisation

Conversion Rate Optimisation

There’s no point to investing in an SEO Strategy to increase quality traffic to your website, if your visitors don’t perform the desired actions on your site. This is where Conversion Rate Optimisation comes in. It’s how you turn traffic into sales. Need Help with Conversion Rate Optimisation? An effective CRO strategy can exponentially increase Read more …

Short-tail Keywords

Short-tail Keywords

Whether you are formulating an SEO strategy or a PPC Strategy, targeting the right types of keywords will play a big part in the success thereof. When you are targeting the right keywords, your website will receive more views, more qualified traffic, and, ultimately, more conversions. Short-tail keywords form a fundamental part of any keyword Read more …

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