Understanding the search environment in which you operate is critical to the success of your business. We use a comprehensive process and framework which helps to establish search volume, relevancy, competitor benchmarks and opportunity based on various data points and feedback from the business.
This helps to ensure we have a clear picture of the search audience through all steps from identifying prospects to securing customers, as well as identifying where gaps may exist.
As the search landscape evolves, we continuously monitor performance based on conversion points and insights from the framework we have in place. These data-driven insights provide an opportunity, allowing us to continuously optimise and test sites for more conversions. We are also able to identify risks in advance which we bring to your attention in regular performance reviews.
We adopt a 360-degree outcome-based approach when reviewing your site in order to ensure that agreed business objectives and reporting requirements are met. We will capture critical data points that are useful and add value as we go, working towards achieving your objectives.
When collecting data our focus is always on the following questions:
- Is the data relevant, important & aligned to business objectives?
- Why is the data important and what is the impact/risk?
- What actions can be taken from this data to leverage the opportunity or mitigate risk?
- What can be done to continuously test, optimise and improve on discovery?