PPC Services

PPC Competitor Analysis

PPC Competitor Analysis: Robot-TXT Search Marketing Consultancy.

PPC marketing and advertising is intensely competitive. If you want your PPC campaigns to be successful, then you need to identify your PPC competitors and track their efforts. Hence, PPC competitor analysis is one of the most important strategic steps in setting up a profitable advertising campaign. An analysis of your PPC competitors can reveal valuable insights that will inform your targeting, keywords and bidding – essentially your entire PPC strategy.

Learn More About PPC Competitor Analysis >

PPC Audience Targeting

PPC Audience Targeting Robot-TXT Search Marketing Consultancy

Audience targeting is a crucial step in setting up your PPC campaigns for optimal performance. This is because different people type the same keywords into a search engine for different reasons (their search intent is different). That’s where audience targeting is hugely beneficial.

Learn More About PPC Audience Targeting >

Google Ads Account Audit

Google Ads Account Audit

Is your Google Ads account as effective and profitable as it could be? A Google Ads Account Audit is the process of evaluating the effectiveness of your accounts, which can reveal painful hidden issues that are costing you money. By addressing these issues you can identify the impact before you push ads live, improving your Google Ads account health, performance and profitability.

Learn More About Google Ads Account Audit >

Google Ads Management

Google Ads Management

In order to have a successful, profitable Google Ads (AdWords) campaign you need a team who understands the data, optimises consistently and, most importantly, understands your sales funnel. Without these key skills and insights, it’s difficult to make the right decisions and your Google Ad campaign could be wasting money. This is where our Google Ads Management service comes into play.

Learn More About Google Ads Management >

B2B Paid Search

B2B audiences are significantly smaller than B2C audiences, simply because they’re targeting other businesses, not the mass market. As a result, keyword search volumes are much lower in B2B. One big advantage of B2B Paid Search is that it works on a pay-per-click model, meaning you only pay when someone clicks on your ad. This allows you to capture leads in the most cost-effective way.

Learn More About B2B Paid Search >

PPC Optimisation

PPC Optimisation

Pay-per-click optimisation, or PPC Optimisation, is the practice of analysing and improving your Google Ads campaigns to boost conversions for your most valuable ads. By improving your ads’ Quality Score, your ads will not only be displayed more often, you will also have a lower Cost Per Click (CPC), resulting in higher return on ad spend (ROAS). We’ve optimised thousands of PPC ad campaigns over the years and have developed a number of trusted strategies to boost conversions for your most valuable ads.

Learn More About PPC Optimisation >

Bing Ads Management

Bing Ads Management

Although Google is the more popular choice when it comes to pay-per-click (PPC) advertising, Bing Ads should not be overlooked.

Learn More About Bing Ads Management >

PPC Remarketing

PPC Remarketing

Pay-per-click (PPC) remarketing offers your business a powerful way of increasing your revenue and growing your company. That’s because people who see retargeted ads are 70% more likely to convert.

Learn More About PPC Remarketing >

PPC Campaign Setup and Ad Creation Services

Robot-TXT PPC Services PPC Campaign and Ad Creation

A well-set-up pay-per-click (PPC) ad campaign has the ability to create immediate interactions that are focused. It’s a highly valuable search engine marketing (SEM) tool for getting your brand’s message in front of the right audience, at the right time. We offer professional paid search and display campaign setup and ad creation services that are geared for excellent results.

Learn More About PPC Campaign Setup and Ad Creation Services >

A/B Testing for PPC

PPC Split Testing Services by Robot-TXT Search Marketing Consultancy

Split testing (A/B testing) is a vital element of running a successful PPC campaign. It can help you identify the variables that are driving conversions and boosting your profitability. Get in touch to enquire about our PPC split testing services.

Learn More About A/B Testing for PPC >

PPC Strategy

PPC Services. PPC Strategy. Robot-TXT Search Marketing Consultancy

Developing a competitive PPC campaign strategy is an important first step to reaching your business goals with Google search or display advertising.

Learn More About PPC Strategy >

PPC Analytics and Reporting

PPC Analytics and Reporting Services by Robot-TXT Search Marketing Consultancy.

Analytics and reporting are a vital part of running a successful PPC campaign. Our advanced PPC reports provide clients with quick, actionable insights that allow for better decision-making.

Learn More About PPC Analytics and Reporting >

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.