In the pharmaceutical industry, where breakthroughs and advancements shape the course of healthcare, another revolution is unfolding – the digital transformation. In this rapidly changing landscape, Search Engine Optimisation (SEO) is becoming ever more important for pharmaceutical B2B websites. In our comprehensive Pharma SEO Trends Report we dive deep into the currents of SEO. Read Read more …
Search engine optimisation (SEO) is ever-evolving and keeping pace is crucial if you want to stay ahead of the game. In the pharmaceutical industry where the competition is particularly tough, it’s especially important to evaluate and implement the latest SEO trends. Optimising your website for the latest search engine algorithm updates will boost online visibility, Read more …
Search engine optimisation (SEO) is constantly evolving – and keeping pace is vital. We have outlined 4 top SEO trends for 2023 that are geared to the FinTech industry. These trends will be great additions to any FinTech digital marketing plan. Whether it’s for brand awareness, lead generation, education, or conversions. Let’s have a look Read more …
Search engine optimisation (SEO) is key to any digital marketing strategy, including for the pharmaceutical industry. Aside from generating organic traffic, it can help you nurture leads, increase conversions, and build a loyal online community. This is true, whether you’re targeting patients or health care providers (HCPs). So, let’s explore 5 SEO strategies you can Read more …
There was a time when automated bidding on Google Ads was seen as a dirty word in some PPC circles. But over the past couple of years, Google Ads’ automated bidding algorithm has been enhanced, which means that more advertisers are using this feature now. If you want to know the difference between manual and Read more …
In our recent post about SEO trends for 2022 we discussed seven key factors that are expected to be important for your SEO strategy this year. The first of which – long-form content that is optimised for search intent. In this article we’re going to have a closer look at this SEO trend and why Read more …
In SEO, it’s crucial to keep up with the latest evolutions in organic search and algorithm updates. Hence, we recently looked at 7 SEO trends for 2022 that are expected to boost SEO results in 2022. In this article we’re going to have a look at the third trend on our list – content framework Read more …
In a recent post we looked at 7 SEO trends for 2022 that are expected to play a major role in how well websites will rank organically this year. In this article we’re going to have a closer look at the second trend on our list – user experience (UX). Read on to find out Read more …
What SEO strategies will help you dominate in the Search Engine Results Pages (SERPs) in 2022? We recently looked at 7 SEO trends for 2022 that we predict will boost SEO results in 2022. In this article we’re going to have a look at the fourth trend on our list – website accessibility. Let’s look Read more …
Keeping up with the latest developments in organic search is crucial in getting positive SEO results in 2022. We’ve recently listed 7 SEO trends for 2022 that are expected to have a big impact this year. In this article we’re going to have a look at the sixth trend on our list: Optimising for voice Read more …