Interested in our Professional PPC package? This package is suitable if you want to run a number of search and display campaigns that allow for some complexity in targeting and bidding strategies, with a recommended media spend in excess of £7 000 per month. Complete the form below and we will be in touch.
What’s Included
Account Set Up & Optimisation
Ensuring that all the fundamentals of the paid media account has been set up correctly and is aligned with the business’ objectives is imperative to moving forward with the next steps of optimising the overall account performance. We audit your existing account to ensure that we have all the bases covered and that reporting is accurate and aligned.
Campaign Creation & Management
Once the account has been set up correctly and all elements have been checked. We move onto the campaigns that will be created for the account. There are a number of campaign setups that we do specialise in, some of which are: Brand Protection, Product Launches, Evergreen Campaigns, Shopping Campaigns, YouTube and Re-marketing Campaigns. Making sure you have the right campaign strategy in place is key to your paid media campaign.
Campaign Optimisation
Measuring your campaign success based on metrics that matter most to your business helps ensure that your media budget is being spent in the best possible way by reducing ad spend wastage on irrelevant clicks/users. PPC Optimisation, is the practice of analysing and improving your Google Ad campaigns to boost your business objectives such as conversions for your most valuable ads. We review your campaigns impression share, ad content and landing pages to improve overall campaign performance.
Custom Performance Dashboard
Based on your objectives, we build out Dashboards and alerts to ensure we stay on track in meeting the goals set for your paid search campaigns. The Dashboards are available for you to access and share with your team. We also run regular diagnostics on your account to ensure that there isn’t anything impacting the performance of your ads.
Monthly Performance Review
We meet with you team on a monthly basis to go over campaign performance, issues and opportunities. We plan tasks into sprints which are captured against a project plan that is made available to you. This helps ensuring that your campaigns are on track to meet your objectives and that we pick up any possible issues.
Conversion Rate Optimisation
Having a well-defined point of conversion allows us to test keyword match types, different ad copy, ad combinations, bidding strategies and audience targeting among other elements to ensure that your campaigns are delivering the best possible results. We use trusted methodologies to ensure we get the most from your media spend.