SEO Case Study on Montecito Medical Real Estate

SEO Case Study on Montecito Medical Real Estate by Robot-TXT Search Marketing Consultancy.

The Client

Montecito Medical is one of the nation’s largest privately held companies specializing in healthcare-related real estate acquisitions and partnering with providers and developers to fund development of medical and veterinary real estate. The company also supports providers with a suite of AI-powered technology solutions that increase revenues, reduce costs and build physician wealth. Since 2006, Montecito has completed transactions involving more than $5 billion in medical real estate. Headquartered in Nashville, TN, the company has been named for five consecutive years as a “key influencer in healthcare real estate” by and the editors of Real Estate Forum. For more information, please visit

The Problem

Montecito approached us in 2021 with two problems:

  1. Low organic visibility.
  2. The need to generate more CRM leads among property owners and managers from their USA-focused website.

Our Solution

  1. Web Audit & Analysis of Objectives

    We did an SEO site audit to analyse the website and overall user journey.
    We identified SEO issues in accordance with Google Webmaster guidelines, which were reported to Montecito’s internal web development team to rectify.

  2. Keyword Research

    We performed SEO keyword research to identify:
    • Keywords the client ranked for and those that drove impressions
    • The keywords they needed to rank for
    • Their position relative to their market

  3. Content Analysis & Creation

    We did a content gap analysis to identify topics that visitors would be interested in. We recommended content to be created around those topics, using priority keywords and focus personas.

  4. Internal Linking

    To pass over authority to the new SEO-focused pages, we created an internal linking structure that would enhance the site’s SEO.

  5. On-going Observation & Optimisation

    From the data collected, we identified where optimisations were still needed on the new web pages. We also identified other pages with priority keywords that needed to be optimised.

The Results

Organic Visibility

The website’s visibility in organic search increased from 9% in the USA, across multiple search engines, to a visibility of 59% across all search engines in the USA.
SEO Case Study on Montecito Medical Real Estate by Robot-TXT Search Marketing Consultancy. Organic visibility from 9% to 59%.

Lead Generation

Their overall leads increased from a conversion rate of 0.24% to 4.2% in 2022 – equaling a 1650% increase.
SEO Case Study on Montecito Medical Real Estate by Robot-TXT Search Marketing Consultancy. Conversion rate up to 4.2%.

What the Client Said

“I have worked with Robot-TXT for several years while with two different organizations. I was so impressed with them and so pleased with the results they deliver that, when I changed companies and moved into a VP role earlier this year, they were one of the first partners I hired to help us. They have quickly improved my organization’s website visibility from 9% to 59% – that kind of increase speaks for itself. Not only do they generate fantastic results, but they are also responsive and generally easy and wonderful to work with. Hire them!”

Brandi Meeks, VP Marketing at Montecito Medical Real Estate

Final Thoughts

Your website is like a professional runner, competing in an international marathon with other websites. You need to get it in tip-top shape, and maintain its health, for it to perform well, and continue doing so. If it falls ill, it will have to drop out of the race.

Is your website living up to its true potential as a marketing and profit-generating tool for your business?

Contact us for a free SEO audit, or get in touch for a results-driven SEO or PPC strategy.

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