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Trends and Predictions for Pharma SEO in 2023

feature 4 Pharma SEO Trends for 2023

Search engine optimisation (SEO) is ever-evolving and keeping pace is crucial if you want to stay ahead of the game. In the pharmaceutical industry where the competition is particularly tough, it’s especially important to evaluate and implement the latest SEO trends. Optimising your website for the latest search engine algorithm updates will boost online visibility, Read more …

4 FinTech SEO Trends for 2023

4 FinTech SEO Trends for 2023 | Robot-TXT

Search engine optimisation (SEO) is constantly evolving – and keeping pace is vital. We have outlined 4 top SEO trends for 2023 that are geared to the FinTech industry. These trends will be great additions to any FinTech digital marketing plan. Whether it’s for brand awareness, lead generation, education, or conversions. Let’s have a look Read more …

5 Foolproof Pharma SEO Strategies

5 Foolproof Pharma SEO Strategies Robot-TXT

Search engine optimisation (SEO) is key to any digital marketing strategy, including for the pharmaceutical industry. Aside from generating organic traffic, it can help you nurture leads, increase conversions, and build a loyal online community. This is true, whether you’re targeting patients or health care providers (HCPs). So, let’s explore 5 SEO strategies you can Read more …

The Content Journey for Financial Services

content journey for financial services

Giant companies and startups are all using content marketing in financial marketing strategies. This is crucial in earning leads, converting customers and strengthening long-term customer relationships. This article explores the content journey for financial services. What makes finance-driven content unique? Why is it important? And what are the marketing strategies for each stage of the Read more …

FinTech SEO: What to Consider to Succeed

fintech seo robot-txt search marketing consultancy

Search engine optimisation (SEO) should form part of any digital marketing strategy. Aside from generating organic traffic, it can help build brand awareness, nurture leads, boost engagement and increase conversions. Different industries have different challenges and user journeys. When it comes to FinTech (financial technology) companies, there are special considerations. Let’s take a look at Read more …

Pros & Cons of Google’s 9 Automated Bidding Strategies

There was a time when automated bidding on Google Ads was seen as a dirty word in some PPC circles. But over the past couple of years, Google Ads’ automated bidding algorithm has been enhanced, which means that more advertisers are using this feature now. If you want to know the difference between manual and Read more …

A PPC Guide for Businesses

How To Article – A B2B PPC Guide For Big Business

If you are in the business-to-business (B2B) industry you probably know that the B2B marketing funnel is different from the business-to-consumer (B2C) version. The B2B sales funnel has a longer cycle with more role players influencing the final purchase decision, while the target audience is significantly smaller. Out of the many business-to-business marketing tactics, B2B Read more …

Bottom-of-Funnel Marketing Tactics

Bottom Funnel Marketing Tactics

If you want to maximise your marketing ROI, it’s important include the entire buyer’s journey into your digital marketing strategy, including the lower part. By getting your bottom-of-funnel marketing right, you can ensure the time and resources spent in the upper- and middle part, are worth the effort, and that you can convert more leads Read more …

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