SEM How To Guide

Six Ways to Improve Your Core Web Vitals Scores

16 August 2021
Web vitals

Core Web Vitals (CWV), which form part of Google’s Page Experience Update, is a set of user experience metrics related to page loading speed (Largest Contentful Paint), responsiveness (First Input Delay) and visual stability (Cumulative Layout Shift). Want to know how your site is measuring up to Google’s Page Experience Update benchmarks? In April 2021, Read more …

Five PPC Ad Copywriting Secrets for High-Performing Ads

16 August 2021
Five PPC Ad Copywriting Secrets for High-Performing Ads

Running pay-per-click (PPC) advertising campaigns via Google Ads can help you obtain valuable business leads that turn into conversions. In fact, Unbounce research shows that PPC visitors are 50% more likely to convert than organic visitors.

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