SEM Glossary

Around March 2016, Google added structured data to its ranking factors algorithm. So adding it to your site as part of your on-page SEO strategy could help you get better search rankings

In mid-2020, Google has announced an initiative called Core Web Vitals – a set of metrics related to page loading speed, responsiveness and visual stability, which Google considers important in a webpage’s overall user experience.

The robots.txt file (also known as the robots exclusion protocol or standard) is part of every website on the Internet, which most people don’t even know about.

Over the last few years, search engines such as Google have been improving their algorithms and updating machine learning processes to account for the end-user’s experience.