These days, 60-70% of online searches occur on a mobile device (mobile phone or tablet) and that number is only expected to increase. It therefore goes without saying that Mobile SEO is of cardinal importance in making sure your website ranks well. One way of optimising your website for mobile users is using Accelerated Mobile Read more …
There’s no point to investing in an SEO Strategy to increase quality traffic to your website, if your visitors don’t perform the desired actions on your site. This is where Conversion Rate Optimisation comes in. It’s how you turn traffic into sales. Need Help with Conversion Rate Optimisation? An effective CRO strategy can exponentially increase Read more …
Around March 2016, Google added structured data to its ranking factors algorithm. So adding it to your site as part of your on-page SEO strategy could help you get better search rankings
In mid-2020, Google has announced an initiative called Core Web Vitals – a set of metrics related to page loading speed, responsiveness and visual stability, which Google considers important in a webpage’s overall user experience.
The robots.txt file (also known as the robots exclusion protocol or standard) is part of every website on the Internet, which most people don’t even know about.
Core Web Vitals (CWV), which form part of Google’s Page Experience Update, is a set of user experience metrics related to page loading speed (Largest Contentful Paint), responsiveness (First Input Delay) and visual stability (Cumulative Layout Shift). Want to know how your site is measuring up to Google’s Page Experience Update benchmarks? In April 2021, Read more …
If you are looking to expand the reach of your business to customers in other countries, International SEO will be crucial to ensuring your website(s) rank well in organic search results for each country. Optimising your site for different countries will mean that your website content will need to change and evolve. However, before you Read more …