SEO

Trends and Predictions for Pharma SEO in 2023

feature 4 Pharma SEO Trends for 2023

Search engine optimisation (SEO) is ever-evolving and keeping pace is crucial if you want to stay ahead of the game. In the pharmaceutical industry where the competition is particularly tough, it’s especially important to evaluate and implement the latest SEO trends. Optimising your website for the latest search engine algorithm updates will boost online visibility, Read more …

4 FinTech SEO Trends for 2023

4 FinTech SEO Trends for 2023 | Robot-TXT

Search engine optimisation (SEO) is constantly evolving – and keeping pace is vital. We have outlined 4 top SEO trends for 2023 that are geared to the FinTech industry. These trends will be great additions to any FinTech digital marketing plan. Whether it’s for brand awareness, lead generation, education, or conversions. Let’s have a look Read more …

Middle-of-Funnel Marketing Tactics

Middle Funnel Marketing Tactics: How To Robot-TXT Search Marketing Consultancy.

If you want to increase the reach and effectiveness of your marketing efforts, it’s important to communicate with your potential customers throughout the entire buyer’s journey, including the middle part. By investing in mid-funnel marketing, you can nurture leads in the crucial consideration phase and keep them from dropping off your buyer’s journey, which will Read more …

Top-of-Funnel Marketing Tactics

Upper Funnel Marketing Tactics

If you are looking for new ways to generate leads and convert more leads into customers, it’s important to keep your pool of potential customers full. This way, the odds of conversions will be in your favour. In this article, we’re going to have a look at the importance of top-of-the-funnel marketing and the lead Read more …

How to Get Quality B2B Leads with PPC Lead Generation

How to Get Quality B2B Leads Using PPC

As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …

Google Multitask Unified Model (MUM)

Google Multitask Unified Model (MUM)

Google’s Multitask Unified Model (MUM) is an AI-powered algorithm that uses machine learning to deliver better search results to complex, nuanced queries. Introduced in May 2021 during the Google IO Conference, it is one of the biggest updates Google has launched to date. It’s expected to revolutionise the way Google understands information and delivers search Read more …

Search Intent

Search Intent

SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …

How to Align Content with Search Intent

How to align your web content with search intent

Search intent describes the purpose of an online search. It could be information based, transaction based, or someone could be searching for a particular website. Search engines like Google are constantly updating their algorithms to rank pages that provide the most relevant information according users’ search intent. Semantic search has evolved. This means that search Read more …

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