Search engine optimisation (SEO) is ever-evolving and keeping pace is crucial if you want to stay ahead of the game. In the pharmaceutical industry where the competition is particularly tough, it’s especially important to evaluate and implement the latest SEO trends. Optimising your website for the latest search engine algorithm updates will boost online visibility, Read more …
Search engine optimisation (SEO) is constantly evolving – and keeping pace is vital. We have outlined 4 top SEO trends for 2023 that are geared to the FinTech industry. These trends will be great additions to any FinTech digital marketing plan. Whether it’s for brand awareness, lead generation, education, or conversions. Let’s have a look Read more …
Search engine optimisation (SEO) is key to any digital marketing strategy, including for the pharmaceutical industry. Aside from generating organic traffic, it can help you nurture leads, increase conversions, and build a loyal online community. This is true, whether you’re targeting patients or health care providers (HCPs). So, let’s explore 5 SEO strategies you can Read more …
Search engine optimisation (SEO) is a key part to any digital marketing strategy. This includes the pharmaceutical industry. A tailored SEO strategy can be valuable as a long-term marketing tactic. Aside from generating organic traffic, it can help you nurture leads, increase conversions, and build a loyal community. This is true, whether it’s for patients Read more …
Search intent describes the purpose of an online search. It could be information based, transaction based, or someone could be searching for a particular website. Search engines like Google are constantly updating their algorithms to rank pages that provide the most relevant information according users’ search intent. Semantic search has evolved. This means that search Read more …
Whether you are formulating an SEO strategy or a PPC Strategy, targeting the right types of keywords will play a big part in the success thereof. When you are targeting the right keywords, your website will receive more views, more qualified traffic, and, ultimately, more conversions. Short-tail keywords form a fundamental part of any keyword Read more …
Around March 2016, Google added structured data to its ranking factors algorithm. So adding it to your site as part of your on-page SEO strategy could help you get better search rankings
In case you haven’t read through our other articles yet (and we seriously recommend you do) we’ll say it again: content is one of most important assets in your SEO strategy.