Search engine optimisation (SEO) should form part of any digital marketing strategy. Aside from generating organic traffic, it can help build brand awareness, nurture leads, boost engagement and increase conversions. Different industries have different challenges and user journeys. When it comes to FinTech (financial technology) companies, there are special considerations. Let’s take a look at Read more …
As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …
Google’s Multitask Unified Model (MUM) is an AI-powered algorithm that uses machine learning to deliver better search results to complex, nuanced queries. Introduced in May 2021 during the Google IO Conference, it is one of the biggest updates Google has launched to date. It’s expected to revolutionise the way Google understands information and delivers search Read more …
A meta description tag forms part of a website’s metadata that search engines read. A meta description is a short summary of what a particular page is about. It is displayed in search engine results pages (SERPs) below the slug (URL of the page) and page title. Meta descriptions play a big part in click-through Read more …
SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …
SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …
Search intent describes the purpose of an online search. It could be information based, transaction based, or someone could be searching for a particular website. Search engines like Google are constantly updating their algorithms to rank pages that provide the most relevant information according users’ search intent. Semantic search has evolved. This means that search Read more …
Brands have been using third-party cookies for years. They’re used to track website visitors and collect data in order to target ads to the right audiences. But with a growing awareness of privacy, search engines like Google have been developing alternative ways to target ads effectively. This, whilst still preserving users’ privacy. This is where Read more …
So how do you go about creating search-engine-optimised content for YMYL pages? Here are a number of tips that can be helpful when writing SEO copy for YMYL websites: Skip to the Relevant Section Create high-quality content Write for your audience Write on subjects you have knowledge of Build your site’s E-A-T Boost your content Read more …
As the number one search engine in the world, Google outranks its competitors by miles. To offer users the best experience, Google is constantly making tweaks to its algorithm. Most of the time, these updates are too small to notice. But, every now and then, Google introduces a fundamental algorithm update that disrupts the way Read more …