Sales funnel

A PPC Guide for Businesses

How To Article – A B2B PPC Guide For Big Business

If you are in the business-to-business (B2B) industry you probably know that the B2B marketing funnel is different from the business-to-consumer (B2C) version. The B2B sales funnel has a longer cycle with more role players influencing the final purchase decision, while the target audience is significantly smaller. Out of the many business-to-business marketing tactics, B2B Read more …

Bottom-of-Funnel Marketing Tactics

Bottom Funnel Marketing Tactics

If you want to maximise your marketing ROI, it’s important include the entire buyer’s journey into your digital marketing strategy, including the lower part. By getting your bottom-of-funnel marketing right, you can ensure the time and resources spent in the upper- and middle part, are worth the effort, and that you can convert more leads Read more …

The B2B Marketing Funnel

B2B Marketing Funnel

As a business, it’s important to apply strategy to effectively grow your customer base. That’s where the B2B marketing funnel comes in. When you understand your target audience’s motives and behaviours within each phase of the marketing funnel, it’s easier to match their needs with the content shown. In this article, we will learn more Read more …

Middle-of-Funnel Marketing Tactics

Middle Funnel Marketing Tactics: How To Robot-TXT Search Marketing Consultancy.

If you want to increase the reach and effectiveness of your marketing efforts, it’s important to communicate with your potential customers throughout the entire buyer’s journey, including the middle part. By investing in mid-funnel marketing, you can nurture leads in the crucial consideration phase and keep them from dropping off your buyer’s journey, which will Read more …

Top-of-Funnel Marketing Tactics

Upper Funnel Marketing Tactics

If you are looking for new ways to generate leads and convert more leads into customers, it’s important to keep your pool of potential customers full. This way, the odds of conversions will be in your favour. In this article, we’re going to have a look at the importance of top-of-the-funnel marketing and the lead Read more …

How to: A Guide to Optimising the Digital Customer Journey

A Guide to Optimising the Customer Journey

The online customer journey is greatly dictated by the way in which customers are researching products or services before committing to a purchase. This can make it seem challenging to market to them. However, with carefully curated, well-mapped customer journeys you can show the right content at the right stage of their journey, on the Read more …

How to Get Quality B2B Leads with PPC Lead Generation

How to Get Quality B2B Leads Using PPC

As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …

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