SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …
Search intent describes the purpose of an online search. It could be information based, transaction based, or someone could be searching for a particular website. Search engines like Google are constantly updating their algorithms to rank pages that provide the most relevant information according users’ search intent. Semantic search has evolved. This means that search Read more …
So how do you go about creating search-engine-optimised content for YMYL pages? Here are a number of tips that can be helpful when writing SEO copy for YMYL websites: Skip to the Relevant Section Create high-quality content Write for your audience Write on subjects you have knowledge of Build your site’s E-A-T Boost your content Read more …
YMYL (Your Money or Your Life) signals have been the focus of several Google algorithm updates — including the infamous 2018 Medic update. This update was a push from Google to help improve the identification of high-authority sites with expert content. Google scrutinises the content of YMYL pages even more than other pages, since YMYL Read more …