PPC

Pros & Cons of Google’s 9 Automated Bidding Strategies

There was a time when automated bidding on Google Ads was seen as a dirty word in some PPC circles. But over the past couple of years, Google Ads’ automated bidding algorithm has been enhanced, which means that more advertisers are using this feature now. If you want to know the difference between manual and Read more …

A PPC Guide for Businesses

How To Article – A B2B PPC Guide For Big Business

If you are in the business-to-business (B2B) industry you probably know that the B2B marketing funnel is different from the business-to-consumer (B2C) version. The B2B sales funnel has a longer cycle with more role players influencing the final purchase decision, while the target audience is significantly smaller. Out of the many business-to-business marketing tactics, B2B Read more …

Bottom-of-Funnel Marketing Tactics

Bottom Funnel Marketing Tactics

If you want to maximise your marketing ROI, it’s important include the entire buyer’s journey into your digital marketing strategy, including the lower part. By getting your bottom-of-funnel marketing right, you can ensure the time and resources spent in the upper- and middle part, are worth the effort, and that you can convert more leads Read more …

Middle-of-Funnel Marketing Tactics

Middle Funnel Marketing Tactics: How To Robot-TXT Search Marketing Consultancy.

If you want to increase the reach and effectiveness of your marketing efforts, it’s important to communicate with your potential customers throughout the entire buyer’s journey, including the middle part. By investing in mid-funnel marketing, you can nurture leads in the crucial consideration phase and keep them from dropping off your buyer’s journey, which will Read more …

Top-of-Funnel Marketing Tactics

Upper Funnel Marketing Tactics

If you are looking for new ways to generate leads and convert more leads into customers, it’s important to keep your pool of potential customers full. This way, the odds of conversions will be in your favour. In this article, we’re going to have a look at the importance of top-of-the-funnel marketing and the lead Read more …

How to: B2B PPC Conversion Rate Optimisation

How to: B2B PPC Conversion Rate Optimisation

The purpose of running a business-to-business (B2B) pay-per-click (PPC) campaign is to capture leads with the aim of guiding them through the buyer’s journey. Whether you’re selling a B2B product or offering a service, paid search marketing has proven to be a profitable channel for companies to drive more business online. However, as more companies Read more …

How to Get Quality B2B Leads with PPC Lead Generation

How to Get Quality B2B Leads Using PPC

As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …

FLoC Federated Learning of Cohorts

FLoC - Federated Learning of Cohorts

Brands have been using third-party cookies for years. They’re used to track website visitors and collect data in order to target ads to the right audiences. But with a growing awareness of privacy, search engines like Google have been developing alternative ways to target ads effectively. This, whilst still preserving users’ privacy. This is where Read more …

Five PPC Ad Copywriting Secrets for High-Performing Ads

Five PPC Ad Copywriting Secrets for High-Performing Ads

Running pay-per-click (PPC) advertising campaigns via Google Ads can help you obtain valuable business leads that turn into conversions. In fact, Unbounce research shows that PPC visitors are 50% more likely to convert than organic visitors.

10 of the Most Common Reasons Google Ads are Disapproved

10 Common Reasons Google Ads Are Disapproved

One of the most frustrating things is getting that ugly red text in the status column of your Google Ads account notifying you that your ad has been disapproved. So, what do you do? To help you build PPC ad campaigns that not only align with Google’s advertising policies but also provide users with a Read more …

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