There was a time when automated bidding on Google Ads was seen as a dirty word in some PPC circles. But over the past couple of years, Google Ads’ automated bidding algorithm has been enhanced, which means that more advertisers are using this feature now. If you want to know the difference between manual and Read more …
If you are in the business-to-business (B2B) industry you probably know that the B2B marketing funnel is different from the business-to-consumer (B2C) version. The B2B sales funnel has a longer cycle with more role players influencing the final purchase decision, while the target audience is significantly smaller. Out of the many business-to-business marketing tactics, B2B Read more …
The purpose of running a business-to-business (B2B) pay-per-click (PPC) campaign is to capture leads with the aim of guiding them through the buyer’s journey. Whether you’re selling a B2B product or offering a service, paid search marketing has proven to be a profitable channel for companies to drive more business online. However, as more companies Read more …
As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …
Brands have been using third-party cookies for years. They’re used to track website visitors and collect data in order to target ads to the right audiences. But with a growing awareness of privacy, search engines like Google have been developing alternative ways to target ads effectively. This, whilst still preserving users’ privacy. This is where Read more …