Paid Search

Pros & Cons of Google’s 9 Automated Bidding Strategies

There was a time when automated bidding on Google Ads was seen as a dirty word in some PPC circles. But over the past couple of years, Google Ads’ automated bidding algorithm has been enhanced, which means that more advertisers are using this feature now. If you want to know the difference between manual and Read more …

A PPC Guide for Businesses

How To Article – A B2B PPC Guide For Big Business

If you are in the business-to-business (B2B) industry you probably know that the B2B marketing funnel is different from the business-to-consumer (B2C) version. The B2B sales funnel has a longer cycle with more role players influencing the final purchase decision, while the target audience is significantly smaller. Out of the many business-to-business marketing tactics, B2B Read more …

FLoC Federated Learning of Cohorts

FLoC - Federated Learning of Cohorts

Brands have been using third-party cookies for years. They’re used to track website visitors and collect data in order to target ads to the right audiences. But with a growing awareness of privacy, search engines like Google have been developing alternative ways to target ads effectively. This, whilst still preserving users’ privacy. This is where Read more …

Five PPC Ad Copywriting Secrets for High-Performing Ads

Five PPC Ad Copywriting Secrets for High-Performing Ads

Running pay-per-click (PPC) advertising campaigns via Google Ads can help you obtain valuable business leads that turn into conversions. In fact, Unbounce research shows that PPC visitors are 50% more likely to convert than organic visitors.

10 of the Most Common Reasons Google Ads are Disapproved

10 Common Reasons Google Ads Are Disapproved

One of the most frustrating things is getting that ugly red text in the status column of your Google Ads account notifying you that your ad has been disapproved. So, what do you do? To help you build PPC ad campaigns that not only align with Google’s advertising policies but also provide users with a Read more …

A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.