Lead generation

Top-of-Funnel Marketing Tactics

Upper Funnel Marketing Tactics

If you are looking for new ways to generate leads and convert more leads into customers, it’s important to keep your pool of potential customers full. This way, the odds of conversions will be in your favour. In this article, we’re going to have a look at the importance of top-of-the-funnel marketing and the lead Read more …

How to Get Quality B2B Leads with PPC Lead Generation

How to Get Quality B2B Leads Using PPC

As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …

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