Google

Search Inclusive Language

Search Inclusive Language

In a recent post, titled “SEO trends for 2022,” we’ve seen that the use of inclusive language in search is a trend that is gaining increasing traction. In this article we’re going to look at what search inclusive language is, and why it’s important in 2022– and going forward.  Search Inclusive Language What is search Read more …

Google Multitask Unified Model (MUM)

Google Multitask Unified Model (MUM)

Google’s Multitask Unified Model (MUM) is an AI-powered algorithm that uses machine learning to deliver better search results to complex, nuanced queries. Introduced in May 2021 during the Google IO Conference, it is one of the biggest updates Google has launched to date. It’s expected to revolutionise the way Google understands information and delivers search Read more …

Search Intent

Search Intent

SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …

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