Google Medic update

What is E-A-T and How does It Affect Organic Search Rankings?

What is E-A-T

E-A-T (Expertise, Authoritativeness and Trustworthiness) have been an important SEO factor for years now. However, Google has since increased the weighting it gives to E-A-T-related signals in the organic ranking of pages. If you want to improve your website’s E-A-T and increase your organic traffic, get in touch with us. Skip to the Relevant Section Read more …

How to Create SEO Content for YMYL Pages

How to Create SEO Content for YMYL Pages

So how do you go about creating search-engine-optimised content for YMYL pages? Here are a number of tips that can be helpful when writing SEO copy for YMYL websites: Skip to the Relevant Section Create high-quality content Write for your audience Write on subjects you have knowledge of Build your site’s E-A-T Boost your content Read more …

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) signals have been the focus of several Google algorithm updates — including the infamous 2018 Medic update. This update was a push from Google to help improve the identification of high-authority sites with expert content. Google scrutinises the content of YMYL pages even more than other pages, since YMYL Read more …

How to Optimise for Google’s Most Impactful Algorithm Updates

As the number one search engine in the world, Google outranks its competitors by miles. To offer users the best experience, Google is constantly making tweaks to its algorithm. Most of the time, these updates are too small to notice. But, every now and then, Google introduces a fundamental algorithm update that disrupts the way Read more …

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