Google Algorithm

Google Multitask Unified Model (MUM)

Google Multitask Unified Model (MUM)

Google’s Multitask Unified Model (MUM) is an AI-powered algorithm that uses machine learning to deliver better search results to complex, nuanced queries. Introduced in May 2021 during the Google IO Conference, it is one of the biggest updates Google has launched to date. It’s expected to revolutionise the way Google understands information and delivers search Read more …

Search Intent

Search Intent

SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …

How to Align Content with Search Intent

How to align your web content with search intent

Search intent describes the purpose of an online search. It could be information based, transaction based, or someone could be searching for a particular website. Search engines like Google are constantly updating their algorithms to rank pages that provide the most relevant information according users’ search intent. Semantic search has evolved. This means that search Read more …

FLoC Federated Learning of Cohorts

FLoC - Federated Learning of Cohorts

Brands have been using third-party cookies for years. They’re used to track website visitors and collect data in order to target ads to the right audiences. But with a growing awareness of privacy, search engines like Google have been developing alternative ways to target ads effectively. This, whilst still preserving users’ privacy. This is where Read more …

What is E-A-T and How does It Affect Organic Search Rankings?

What is E-A-T

E-A-T (Expertise, Authoritativeness and Trustworthiness) have been an important SEO factor for years now. However, Google has since increased the weighting it gives to E-A-T-related signals in the organic ranking of pages. If you want to improve your website’s E-A-T and increase your organic traffic, get in touch with us. Skip to the Relevant Section Read more …

How to Create SEO Content for YMYL Pages

How to Create SEO Content for YMYL Pages

So how do you go about creating search-engine-optimised content for YMYL pages? Here are a number of tips that can be helpful when writing SEO copy for YMYL websites: Skip to the Relevant Section Create high-quality content Write for your audience Write on subjects you have knowledge of Build your site’s E-A-T Boost your content Read more …

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) signals have been the focus of several Google algorithm updates — including the infamous 2018 Medic update. This update was a push from Google to help improve the identification of high-authority sites with expert content. Google scrutinises the content of YMYL pages even more than other pages, since YMYL Read more …

How to Optimise for Google’s Most Impactful Algorithm Updates

As the number one search engine in the world, Google outranks its competitors by miles. To offer users the best experience, Google is constantly making tweaks to its algorithm. Most of the time, these updates are too small to notice. But, every now and then, Google introduces a fundamental algorithm update that disrupts the way Read more …

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