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How to: B2B PPC Conversion Rate Optimisation

How to: B2B PPC Conversion Rate Optimisation

The purpose of running a business-to-business (B2B) pay-per-click (PPC) campaign is to capture leads with the aim of guiding them through the buyer’s journey. Whether you’re selling a B2B product or offering a service, paid search marketing has proven to be a profitable channel for companies to drive more business online. However, as more companies Read more …

How to Get Quality B2B Leads with PPC Lead Generation

How to Get Quality B2B Leads Using PPC

As a business, it’s equally important to invest in improving your products and services, and generating quality leads that will convert into paying B2B customers. There are plenty of ways to do that. In this article, we’re going to look at PPC (pay-per-click) advertising as one of the best channels to get B2B leads, even Read more …

10 of the Most Common Reasons Google Ads are Disapproved

10 Common Reasons Google Ads Are Disapproved

One of the most frustrating things is getting that ugly red text in the status column of your Google Ads account notifying you that your ad has been disapproved. So, what do you do? To help you build PPC ad campaigns that not only align with Google’s advertising policies but also provide users with a Read more …

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