Digital marketing strategy

4 FinTech SEO Trends for 2023

4 FinTech SEO Trends for 2023 | Robot-TXT

Search engine optimisation (SEO) is constantly evolving – and keeping pace is vital. We have outlined 4 top SEO trends for 2023 that are geared to the FinTech industry. These trends will be great additions to any FinTech digital marketing plan. Whether it’s for brand awareness, lead generation, education, or conversions. Let’s have a look Read more …

A PPC Guide for Businesses

How To Article – A B2B PPC Guide For Big Business

If you are in the business-to-business (B2B) industry you probably know that the B2B marketing funnel is different from the business-to-consumer (B2C) version. The B2B sales funnel has a longer cycle with more role players influencing the final purchase decision, while the target audience is significantly smaller. Out of the many business-to-business marketing tactics, B2B Read more …

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