Giant companies and startups are all using content marketing in financial marketing strategies. This is crucial in earning leads, converting customers and strengthening long-term customer relationships. This article explores the content journey for financial services. What makes finance-driven content unique? Why is it important? And what are the marketing strategies for each stage of the Read more …
If you want to maximise your marketing ROI, it’s important include the entire buyer’s journey into your digital marketing strategy, including the lower part. By getting your bottom-of-funnel marketing right, you can ensure the time and resources spent in the upper- and middle part, are worth the effort, and that you can convert more leads Read more …
As a business, it’s important to apply strategy to effectively grow your customer base. That’s where the B2B marketing funnel comes in. When you understand your target audience’s motives and behaviours within each phase of the marketing funnel, it’s easier to match their needs with the content shown. In this article, we will learn more Read more …
If you want to increase the reach and effectiveness of your marketing efforts, it’s important to communicate with your potential customers throughout the entire buyer’s journey, including the middle part. By investing in mid-funnel marketing, you can nurture leads in the crucial consideration phase and keep them from dropping off your buyer’s journey, which will Read more …
If you are looking for new ways to generate leads and convert more leads into customers, it’s important to keep your pool of potential customers full. This way, the odds of conversions will be in your favour. In this article, we’re going to have a look at the importance of top-of-the-funnel marketing and the lead Read more …
The online customer journey is greatly dictated by the way in which customers are researching products or services before committing to a purchase. This can make it seem challenging to market to them. However, with carefully curated, well-mapped customer journeys you can show the right content at the right stage of their journey, on the Read more …
Search intent describes the purpose of an online search. It could be information based, transaction based, or someone could be searching for a particular website. Search engines like Google are constantly updating their algorithms to rank pages that provide the most relevant information according users’ search intent. Semantic search has evolved. This means that search Read more …