Content

The Content Journey for Financial Services

content journey for financial services

Giant companies and startups are all using content marketing in financial marketing strategies. This is crucial in earning leads, converting customers and strengthening long-term customer relationships. This article explores the content journey for financial services. What makes finance-driven content unique? Why is it important? And what are the marketing strategies for each stage of the Read more …

FinTech SEO: What to Consider to Succeed

fintech seo robot-txt search marketing consultancy

Search engine optimisation (SEO) should form part of any digital marketing strategy. Aside from generating organic traffic, it can help build brand awareness, nurture leads, boost engagement and increase conversions. Different industries have different challenges and user journeys. When it comes to FinTech (financial technology) companies, there are special considerations. Let’s take a look at Read more …

2022 SEO Trend 2 –  Improved User Experience

UX as a Major SEO Trend for 2022

In a recent post we looked at 7 SEO trends for 2022 that are expected to play a major role in how well websites will rank organically this year. In this article we’re going to have a closer look at the second trend on our list – user experience (UX). Read on to find out Read more …

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