Content Writing

Search Inclusive Language

Search Inclusive Language

In a recent post, titled “SEO trends for 2022,” we’ve seen that the use of inclusive language in search is a trend that is gaining increasing traction. In this article we’re going to look at what search inclusive language is, and why it’s important in 2022– and going forward.  Search Inclusive Language What is search Read more …

Search Intent

Search Intent

SEO is an important strategy to get more people to visit your site. By ranking high on Search Engine Results Pages (SERPs), you can attract more traffic to your website. This ultimately leads to more returning visitors. However, for your SEO efforts to be successful, you need to take search intent into account. In this Read more …

How to Create SEO Content for YMYL Pages

How to Create SEO Content for YMYL Pages

So how do you go about creating search-engine-optimised content for YMYL pages? Here are a number of tips that can be helpful when writing SEO copy for YMYL websites: Skip to the Relevant Section Create high-quality content Write for your audience Write on subjects you have knowledge of Build your site’s E-A-T Boost your content Read more …

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) Pages

YMYL (Your Money or Your Life) signals have been the focus of several Google algorithm updates — including the infamous 2018 Medic update. This update was a push from Google to help improve the identification of high-authority sites with expert content. Google scrutinises the content of YMYL pages even more than other pages, since YMYL Read more …

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