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How to: B2B PPC Conversion Rate Optimisation

How to: B2B PPC Conversion Rate Optimisation

The purpose of running a business-to-business (B2B) pay-per-click (PPC) campaign is to capture leads with the aim of guiding them through the buyer’s journey. Whether you’re selling a B2B product or offering a service, paid search marketing has proven to be a profitable channel for companies to drive more business online. However, as more companies Read more …

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