Search engine optimisation (SEO) is key to any digital marketing strategy, including for the pharmaceutical industry. Aside from generating organic traffic, it can help you nurture leads, increase conversions, and build a loyal online community. This is true, whether you’re targeting patients or health care providers (HCPs). So, let’s explore 5 SEO strategies you can Read more …
In our recent post about SEO trends for 2022 we discussed seven key factors that are expected to be important for your SEO strategy this year. The first of which – long-form content that is optimised for search intent. In this article we’re going to have a closer look at this SEO trend and why Read more …
The purpose of running a business-to-business (B2B) pay-per-click (PPC) campaign is to capture leads with the aim of guiding them through the buyer’s journey. Whether you’re selling a B2B product or offering a service, paid search marketing has proven to be a profitable channel for companies to drive more business online. However, as more companies Read more …
In a recent post, titled “SEO trends for 2022,” we’ve seen that the use of inclusive language in search is a trend that is gaining increasing traction. In this article we’re going to look at what search inclusive language is, and why it’s important in 2022– and going forward. Search Inclusive Language What is search Read more …