Interested in our Professional SEO package? This package is suitable where you manage a larger site of approx 1000 pages or need to consider legacy sites or acquired businesses for migrations. We look at how these sites interact with one another in the search market and how they can be leveraged to distribute domain equity and ensure that the right pages are ranking for your business. Complete the form below and we will be in touch.
Digital Strategy & Maturity Review
As we launch into the Discovery phase of your SEO project, we look to understand what your strategic business objectives are. This important phase of the partnership ensures goals are captured and we are aligned to deliver and report on data-driven results. We make use of a tried and tested framework to better understand your digital audience persona’s, their, purchase life cycle and the digital ecosystem in which you operate.
SEO Website Audit
A proper SEO Audit can help you identify and correct the most crucial elements that are impacting your website’s SEO performance and search engine rankings. Our time-proven SEO strategy, combined with our powerful tool kit, ensures the website meets best practise standards for Google and other search engines.
We use a number of high-profile SEO tools to ensure we have a thorough review of any issues that may be negatively impacting your site. We benchmark your sites diagnostic error reports over time so that these errors can be reported on as they are resolved. We can work with your developers and site content manager to assist with resolving these issues.
SEO Competitor Analysis
SEO Competitor Analysis involves researching your digital competitors, their links, keywords and content in order to reverse-engineer the most successful tactics into your own SEO strategy. Finding and knowing your digital competitors is key to crafting a winning SEO strategy. Let our team of SEO and website analysts provide you with insights into your competitors’ SEO.
SEO Keyword Research
SEO keyword analysis is fundamental to gaining high-quality organic traffic to your website. Keyword Research is the process of researching and analysing popular words, search terms and phrases that people type into search engines. Our analysis uncovers queries to target, the popularity of these search terms, their ranking difficulty, and more.
Optimising for local SEO is all about introducing context into your site and associated web properties. If your business operates within specific geographies or trade zones, you want to ensure that you are appealing to your local market. This helps provide customers with useful information directly in SERPS and ultimately leads to more conversions. We ensure that you have the right signals in place for Google to display this information when your customers are searching.
Weekly Performance Review
We meet with you team on a weekly basis to go over the customised dashboards, issues and opportunities. We review your site performance against conversion and engagement metrics and prioritise tasks into sprints which are captured against a project plan that is made available to you. This helps ensuring that the site is on track to meet your objectives and that we pick up any issues hindering your site in advance of longer-term impact.
Search Experience Optimisation
Google looks at a number of user-centric based metrics to determines a customer’s overall experience of a site. We review your site’s performance in relation to these items, such as Accessibility, Security, Responsiveness and Performance, which is no longer simply measured by page-load or time to the first byte but a more complex set of principles.
Onsite/Offsite Link Analysis
How well your site is linked assists search engines in discovering new content and establishing a site’s credibility, which is an important ranking factor. Relevant external links are seen by Google as an indicator of a trusted content. We review your link hygiene to remove spam links as well as ensure you have relevant sites linking to the right pages within your own site, with the correct anchor text. We also make recommendations for new link opportunities to improve your Domain equity over time.
SEO Content Gap Analysis
Content Gap Analysis shifts the focus of your content from what you think is important to your target market to what is actually important to them. By combining the insights gained from our SEO Keyword Research and Content Gap Analysis, we develop a powerful, results-driven strategy to create useful content that pleases your visitors and outranks your competition.
Performance Dashboards & Alerts
Based on your objectives identified earlier on the Discovery phase, we build out Dashboards and alerts to ensure we stay on track in meeting the goals set for your site. The Dashboards are available for you to access and share with your team. We also run regular diagnostics on your site to ensure that there isn’t anything impacting the coverage of your site from being indexed.