This package ensures that you have coverage for multiple sites and contacts across your organisation. We have a thorough understanding of the nuances managing sites on a global infrastructure and can make the necessary recommendations to see your sites perform in search rankings. Complete the form below and we will be in touch.
Digital Strategy & Maturity Review
As we launch into the Discovery phase of your SEO project, we look to understand what your strategic business objectives are. This important phase of the partnership ensures goals are captured and we are aligned to deliver and report on data-driven results. We make use of a tried and tested framework to better understand your digital audience persona’s, their, purchase life cycle and the digital ecosystem in which you operate.
SEO Website Audit
A proper SEO Audit can help you identify and correct the most crucial elements that are impacting your website’s SEO performance and search engine rankings. Our time-proven SEO strategy, combined with our powerful tool kit, ensures the website meets best practise standards for Google and other search engines.
We use a number of high-profile SEO tools to ensure we have a thorough review of any issues that may be negatively impacting your site. We benchmark your sites diagnostic error reports over time so that these errors can be reported on as they are resolved. We can work with your developers and site content manager to assist with resolving these issues.
SEO Competitor Analysis
SEO Competitor Analysis involves researching your digital competitors, their links, keywords and content in order to reverse-engineer the most successful tactics into your own SEO strategy. Finding and knowing your digital competitors is key to crafting a winning SEO strategy. Let our team of SEO and website analysts provide you with insights into your competitors’ SEO.
SEO Keyword Research
SEO keyword analysis is fundamental to gaining high-quality organic traffic to your website. Keyword Research is the process of researching and analysing popular words, search terms and phrases that people type into search engines. Our analysis uncovers queries to target, the popularity of these search terms, their ranking difficulty, and more.
Optimising for local SEO is all about introducing context into your site and associated web properties. If your business operates within specific geographies or trade zones, you want to ensure that you are appealing to your local market. This helps provide customers with useful information directly in SERPS and ultimately leads to more conversions. We ensure that you have the right signals in place for Google to display this information when your customers are searching.
Weekly Performance Review
We meet with you team on a weekly basis to go over the customised dashboards, issues and opportunities. We review your site performance against conversion and engagement metrics and prioritise tasks into sprints which are captured against a project plan that is made available to you. This helps ensuring that the site is on track to meet your objectives and that we pick up any issues hindering your site in advance of longer-term impact.
Search Experience Optimisation
Google looks at a number of user-centric based metrics to determines a customer’s overall experience of a site. We review your site’s performance in relation to these items, such as Accessibility, Security, Responsiveness and Performance, which is no longer simply measured by page-load or time to the first byte but a more complex set of principles.
Onsite/Offsite Link Analysis
How well your site is linked assists search engines in discovering new content and establishing a site’s credibility, which is an important ranking factor. Relevant external links are seen by Google as an indicator of a trusted content. We review your link hygiene to remove spam links as well as ensure you have relevant sites linking to the right pages within your own site, with the correct anchor text. We also make recommendations for new link opportunities to improve your Domain equity over time.
SEO Content Gap Analysis
Content Gap Analysis shifts the focus of your content from what you think is important to your target market to what is actually important to them. By combining the insights gained from our SEO Keyword Research and Content Gap Analysis, we develop a powerful, results-driven strategy to create useful content that pleases your visitors and outranks your competition.
Performance Dashboards & Alerts
Based on your objectives identified earlier on the Discovery phase, we build out Dashboards and alerts to ensure we stay on track in meeting the goals set for your site. The Dashboards are available for you to access and share with your team. We also run regular diagnostics on your site to ensure that there isn’t anything impacting the coverage of your site from being indexed.
Search Marketing is no longer simply text search, there are many considerations such as Image optimisation, Shopping, Video, as well as ways you can display content in SERPs using structured data. Here we help ensure you are using your content in the best possible way to ensure you rank for your targeted keywords. We make specific recommendations for pages and walk you through the changes required.
Link Architecture Optimisation
One way that Search Engines make sense of your site is through your own sites link architecture. This assists Search Engines in determining which pages on your site are important to your business and where these pages fit in relation to other pages. It also assists search engines in discovering new content. Certain considerations such as crawl budget, orphan pages and linking between related articles are important factors. We monitor this and provide best practice recommendations to help ensure your content has every chance of being discovered and ranking well in SERP’s.
Global corporations often require a more complex approach to Search Marketing with having to accommodate multiple sites and languages. Ensure that your audience is seeing content that is targeted for them in their language ensures a higher chance of click through and conversion. Geotargeting, International Friendly URL structures, HREF Lang tags as well as a few other factors can assist with this. We review your site assets in light of your objectives and make recommendations based on our findings.
Ensuring you have relevant content, in the right format that reads well for your audience is important but doing this in a way that provides all the right signals for search engines can prove challenging. Our approach is always to write for the audience first while using a method that ensures your content has every chance of ranking for targeted terms. We have a dedicated SEO copywriter who can assist with this.